Brand protection: authenticity and anti-counterfeiting

• "Brand protection collection" supplier questionnaire
• Brand protection customer product assessment grid
• Brand protection campaigns by product range
• Document register and expiry alerts

Regulatory framework

Brand protection is not just a legal matter: in the supply chain, counterfeiting comes through non-authentic components, fraudulent packaging or unauthorized subcontractors.

Purchasing and compliance teams must require anti-counterfeiting policies, authenticity certificates and documented traceability of sourcing channels.

What the buyer must require

Evidence needs to be verifiable, dated and tied to a specific reference. A generic statement isn't enough.

• Signed anti-counterfeiting policy and supplier control procedures.
• Authenticity certificate per product reference or batch.
• Documented authorized sourcing channel (no grey market).
• Contractual clause and audit for brand-critical components.

Manage compliance over time

Suplylot integrates brand protection into customer product grids: supplier collection, campaigns targeting at-risk ranges, and alerts on expired documents.

• Map counterfeit-risk components (chips, premium packaging).
• Require authenticity from qualification, not after an incident.
• Consolidate evidence for disputes and market withdrawals.

Useful sources

EUIPO : Anti-counterfeiting